Ale'ta + Allen is a wedding and special events company based in Jacksonville, Florida. Ale'ta, one of the owners of the company, created an amazing novel titled "Hold on Love, Lust is Calling."
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Daly & Mercer supported the launch of "Hold on Love, Lust is Calling" by developing marketing tactics to promote the novel. We partnered with Ale'ta + Allen to develop testimonial videos of individuals who read the novel. These videos went a step further than your traditional testimonials, instead, they were videos of couples sharing aspects of their relationships that pertained to key elements of the book.
As a result, these videos provided a real-life application to a fictional novel; making future readers quickly understand the book concept and become enticed to pick the book up.